UX Research Projects

UX Research Philosophy

I ground my research in the belief that technology is not simply built—it is socially constructed. Drawing from the Social Construction of Technology (SCOT) and the practices of User Experience (UX) research, I center human needs, contexts, and interpretations as core to the design and meaning of technology. This principle guides my work toward creating and studying digital tools that are not only functional but also deeply responsive to the lives, languages, and cultures of their users.

My Approach

We build technology based on our needs, but our needs change as technology develops.

As a UX researcher, my role is to ensure that technology aligns with human needs in diverse environments. My role as a UX researcher is to tailor technology to real human needs in diverse settings. Just as importantly, I intervene when that same technology begins to negatively shape our social fabric.

Don't Point the Finger at the User, Examine the Design

While it is easy to blame the user for most problems, we must understand that it is more effective to meet people where they are. I adopt a design approach that acknowledges human behavior and the way it varies across individuals and contexts.

Methodological Approach

Qualitative Research

Understanding the "why" behind user behavior by exploring motivations, emotions, and pain points through interviews, usability tests, and observation.

Quantitative Research

Measuring the "what" and "how much" by validating patterns and testing hypotheses using surveys, statistical analysis, and behavioral data.

UX Research Skills

Qualitative

1. Interviews

2. Usability Testing

3. Participant Observation

4. Diary Studies

5. Surveys

6. Literature Review

Quantitative

Survey, Eye tracking

Qualitative

1. Thematic analysis

2. Content Analysis

3. Literature Review

4. Competitive Analysis

5. User mapping

6. User Persona

Quantitative

Statistical Analysis (linear regression in SPSS, Excel)

Case Studies

UX Research Projects

UX Research Philosophy

My Approach

Methodological Approach

Qualitative Research

Quantitative Research

UX Research Skills

Case Studies

Improving the Symplicity App Engagement Through Gamification

AI4AFRIKA @ University of Wisconsin-Madison

ICT Solutions for Community Engagement: A Case Study of Muncie

Community Engagement in Smart City Initiatives (IEEE Publication)