01
Define the Problem
Understand the problem space by clarifying user needs and business objectives through stakeholder interviews, desk research, and early exploration of user behavior.
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I approach UX research as a structured, end-to-end process that connects user needs, business goals, and product design. My aim is to uncover insights that are actionable and meaningful, ensuring products are intuitive, engaging, and effective for real users.
Understand the problem space by clarifying user needs and business objectives through stakeholder interviews, desk research, and early exploration of user behavior.
Establish research objectives and craft open-ended, actionable research questions that guide insights directly into product and design decisions.
Combine qualitative methods like interviews and usability testing with quantitative methods like surveys, analytics review, and task metrics to get a complete view.
Recruit participants that reflect the user base, then run structured sessions using scripts, realistic task scenarios, and tools that capture feedback accurately.
Analyze patterns, group findings into themes, and translate evidence into deliverables such as personas, journey maps, usability reports, and recommendations.
Share insights with teams, track the impact of changes, and validate improvements through follow-up testing or analytics to support continuous product evolution.
Understanding the "why" behind user behavior by exploring motivations, emotions, and pain points through interviews, usability tests, and observation.
Measuring the "what" and "how much" by validating patterns and testing hypotheses using surveys, statistical analysis, and behavioral data.
1. Interviews
2. Usability Testing
3. Participant Observation
4. Diary Studies
5. Surveys
6. Literature Review
Survey, Eye tracking
1. Thematic analysis
2. Content Analysis
3. Literature Review
4. Competitive Analysis
5. User mapping
6. User Persona
Statistical Analysis (linear regression in SPSS, Excel)